It goes without saying that as a marketer, knowing how to improve your customer experience is vital. It's a key factor in building loyalty and long-term success for your brand. Here's eight ways to make it happen:
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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http://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
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Heading to the Customer Relationship Management Conference (CRMC) next week? We want to meet you! Come visit us in the Normandie Lounge to chat about third-party cookie deprecation and enjoy some brownies while you’re with us. You can also register for one of our discussions on person-based loyalty and consumer intent. Register for our discussions here: https://lnkd.in/eZk5he4U #CRMC #CRMC2024
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Epsilon’s Jocelyn Chiurco and Wawa, Inc.’s Melissa Seabright talk with Path to Purchase Institute’s Cyndi Loza about how Wawa’s Goose Media Network, powered by Epsilon Retail Media, helps the Philadelphia-based convenience retailer and its brand partners build person-first marketing. “We are invested in the desire to understand our customers better than anyone else.” #FutureForward #RetailMedia
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Data is vital for all companies, but #CPG marketers know all too well that for their brand, it comes with a few unique challenges (sigh). In the article, we highlight what CPG data is and how to interpret it, the importance of using data insights to drive business outcomes, and how CPG marketers can overcome the dreaded data gap. Let's dig in: https://bit.ly/3y5Ddwi
CPG data insights: Navigating consumer trends and market dynamics
epsilon.com
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Customer stickiness is vital to ensure long-term success and profitability for your brand. But it's hard to truly create the experiences that lead to “sticky” customers. In the article, we explore the concept of customer stickiness and its benefits, and then provide a step-by-step guide for marketers to improve this metric with their customers:
Harnessing the power of customer stickiness: A blueprint for marketing success
epsilon.com
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Why is #retailmedia so appealing to retailers right now? Hear what Drew Cashmore from Adaptive Retail Group has to say about the reason behind the rise of retail media and what his predictions are for the future. Thanks to Beet.TV for partnering with us on this insightful video interview series!
Retail media networks are the new profit centers in a fragmented landscape, says Drew Cashmore, general manager of Adaptive Retail Group, in this interview at Shoptalk with Beet.TV contributor Tameka Kee. Special thanks to Epsilon for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/etrPmezE) and much more! #rmn #retailmedianetworks #commercemedia #shoppermarketing
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Epsilon reposted this
In our first ever global hackathon, 800+ Epsilonians formed 200+ teams across 9 cities and 5 continents to take a fresh look and expand Epsilon's existing products. From driving down operational and engineering costs to making our services more efficient, teams worked together across locations and leveraged new AWS tools and models as part of the solution. Our office was with bursting with enthusiasm, dedication, and sheer brilliance displayed by all participants. A big shoutout to everyone who brought their A-game! #EpsilonHackathon #EpsilonIndia #engineering #Innovation #Teamwork #Hackathon
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#Personalization is considered table stakes for marketing today--but is it really as easy as it seems? New research from Epsilon shows that consumers view brands negatively when they include inaccurate information about them in their advertising messages, and what's more, 91% of consumers see at least one irrelevant ad every day. One might say the stakes are much higher than the table. Check out the infographic for more insight, and be sure to download both pieces of research for the full scoop:
Breaking down barriers to marketing personalization
epsilon.com
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Despite #Google's shifting timeline, third-party cookies (#3PCs) are still on their way out. #Adtech and #martech companies, agencies and publishers have had some time to adjust—but what does that actually look like? While there’s been much reporting and speculation by industry pundits, firsthand sentiment is hard to come by. So, Epsilon asked 250+ #marketing decision-makers across #retail, #CPG, #restaurant, #travel and #financialservices to weigh in on the change. Key findings in the new report include: 🍪 Confidence gaps and concerns over deprecation persist. 🚥 Feelings toward Google are mixed, with most marketers expressing negative emotions towards the company’s moves. 📊 1st-party data remains marketers’ top priority to combat deprecation. 🤝 Marketers know their partners are critical to success, but confidence in them is low. 🛎️ Media mix management is becoming more important as marketers are shifting tactics and channels, not reducing digital ad budgets. Download the research for the full findings and learn our recommendations on how to thrive in a world without 3PCs: https://bit.ly/4aeB3Iq
RESEARCH: Preparing for a world without third-party cookies
epsilon.com
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We are excited to announce that Epsilon has been named to AdExchanger's Top 50 Programmatic Power Players list for 2024! 👏 https://bit.ly/4btxA9R
2024 Power Players | AdExchanger
adexchanger.com