PHASE 1:
Immediate
Opportunity
Conquest Delivery
Audience
PHASE 1:
Immediate
Opportunity
Conquest Delivery
Audience
PHASE 1:
Immediate
Opportunity
Conquest Delivery
Audience
The shift to takeout and delivery has changed the industry. How have you adapted?
Phase 1
goal
Reach and acquire customers predisposed to delivery and takeout
Approach
Conquest delivery audience
goal
Retain new and existing customers with digital-based knowledge and interactions
Approach
Engage existing customers digitally
Even as restaurants open up, an increased presence for takeout and delivery is part of the new normal—restaurants need marketing that reflects that.
Acquiring delivery & takeout customers
Focus on two primary audiences for acquisition:
- Net-new customers that are prone to delivery and carryout
- Loyal guests who haven’t ordered delivery or pickup before
For the latter, start with data that can identify your regular customers who aren’t part of your loyalty program and message them about your delivery and takeout options.
Once they convert, they become known customers.
Retaining customers
As you acquire new customers and digitally engage with existing ones, you need to start building and activating your customer data. Organizing the data based on who they are, what they like and what they order will enable you to personalize each message based on customers’ past preferences and order history.
All of this rich data from delivery and takeout orders will give you a deeper understanding of your guests and form the foundation of your future marketing efforts.
Solution
Our people-based solutions are grounded in deterministic data. Our CORE ID matches devices to actual guests to build robust customer profiles.
Our robust data set with 200M+ customer profiles helps you reach your guests with relevant ads tailored to their past ordering behavior across all their devices—so you can take out the guess work and be confident you’re reaching your best guests.