PHASE 2:
Near-term
Opportunity
LOCATION-BASED
MESSAGING
PHASE 2:
Near-term
Opportunity
LOCATION-BASED
MESSAGING
PHASE 2:
Near-term
Opportunity
LOCATION-BASED
MESSAGING
Now it’s time to put your Phase 1 data to use and make your messaging more relevant.
Phase 2
goal
Accurately reach each individual by location
Approach
Location-based messaging
As areas of the country reopen, restaurants need messaging clearly stating:
Which locations are open
How hours have shifted (if at all)
Changes in offerings
Updates for social distancing and safety guidelines
Location-based messaging
Geo-targeting makes sure your messages are relevant and helpful to guests, while eliminating ad waste. During this near-term phase, look at the pool of guests you identified in Phase 1 from takeout and delivery customers, and suggest they dine in.
Case Study
“Because Epsilon listens so well and aligned on what our goals were, we were able to develop campaigns that target the guests that matter the most for us and drive predictable sales.”
To make this work, restaurants need to accurately use the data they captured in Phase 1, or append that data with external sources. This requires a solid understanding of how to best reach these customers, on which device and when.
Solution
Using our platform, we’ll reach your guests with accuracy and efficiency, and be able to recognize their location and pinpoint the exact device they typically use at the time of ad deployment.
We’re able to identify and reach 80% of your customer base for 24 months, while most competitors can only hang on to 35% during that time frame.
Our solution will close the loop on transactions, so you can correctly attribute which marketing efforts are driving sales.