PHASE 3:
Long-Term
Recovery
SMART CONQUESTING
PHASE 3:
Long-Term
Recovery
SMART CONQUESTING
PHASE 3:
Long-Term
Recovery
SMART CONQUESTING
You ticked off the basics. Now it’s time to open yourself up to a whole new menu of customers.
Phase 3
goal
Acquire new customers as business returns to normal
Approach
Use the data you acquired from prior phases
Use smart conquesting to capture market share and gain loyalty
Your immediate and near-term opportunities should focus on nurturing existing customers—even if they’re new to you digitally. Your longer-term focus should be acquiring new customers.
For effective conquesting, marketers should consider:
The main goal
Ask yourself this:
Do I want to go after my competitors’ market share? If so, smart conquesting may be the right fit.
Your competitors
Identify brands in your competitive set, or start assessing which brand you want to go after.
Who you will reach
Decide whether to go for guests who have dined with both you and your competitors or ones that have only dined with competitors. Or go for both.
Proving results
You need proof that your marketing efforts are actually boosting sales and attracting new customers.
By shifting to an always-on marketing strategy, you’ll be able to maintain the connectivity and influence you worked hard to create in Phases 1 and 2.
Solution
You can do just that with our acquisition solution. It identifies guests who have purchased from you and your competitive set and messages them accordingly. Or, if you truly want to conquest your competitor’s marketshare, we can isolate those who have purchased from your competitive set and suppress those who have ordered from your restaurant.
Either method you choose, your marketing will use the full view of guests’ spending patterns and digital behavior. Epsilon’s exclusive CORE Transact data set gives restaurant marketers third-party transactional data that spans multiple card types and industries to inform decisions like creative, timing, frequency and deciding who are your best customers.
Through our robust solution, you will:
Have access to transaction history, refreshed weekly
Gain access to a lookback window that spans years
Monitor and measure transactional behavior during and after a campaign
Tie insights down to the merchant and location level
Case Study
“We were overwhelmed by the success of this program. We blew by our target ROAS.”